The Norwegian Leif Ericson was the first to have sailed from the old world to the new world about a thousand years ago. He was ahead of his time thanks to the link between established knowhow and the courage to try something new; thanks to a clear vision, a stringent strategy and its consequent realisation.

The Hanse town Bergen, with its famous Hanse trading station ‘tyske bryggen”, symbolizes the link between new ideas and economic knowhow up to this day. The holistic profitability orientation, with the principle of “look before you leap”, counted as a concept for success for the Hanse merchants in the past, and is still true today.

"It’s better to be small and accomplish big things than to be big and accomplish small things."